It looks like the Google Adwords team may be testing a new ad extension. Today while I was checking position placement for a client, I noticed the following ad:
To prevent the advertiser from receiving a bunch of unnecessary “test calls,” I blurred out all the identifying information. As you can see there is a line under the ad copy stating that the user can “Request a phone call” from the business. It is a simple form where the searcher can input their phone number. I did not test it out. I am sure that it would be counted the same as a click, and “car accident attorney” clicks don’t come cheap even if you’re quality score is 10/10.
I could only find it referenced once in the Adwords help forum. A Google employee gave a link to the Phone Extensions topic, but it does not make any reference to this specific feature. I decided to call Adwords support and find out what the deal was. If this was something I could turn on immediately, I wanted to know how. The Googler i spoke with could not see it when she peformed the same query, so I had to send her the screenshot above. She informed me that she had not seen this feature, and that she would escalate it to a specialist. She stated that most likely it was a beta test. I will update this post when I get an answer back.Filed under: Adwords, Google, Local Search