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That was an insightful investigative piece– keep it up! It was great to see that Media4Metrix responded quickly.

Dennis

I appreciate your comments and your actions. I also appreciate your committment to the industry and I share that committment. We are all better off if in the end if we continue doing what is right for our customers.

Thanks
Doug

I understand nobody is perfect. I’ve made mistakes before. The problem I have is the time it took someone to realize an error of this magnitude. I suspect you were most likely made aware of it by one of your clients who had been contacted. From what I observed this went on for at least 36 hours, and most likely at least another day… if not longer. This was during the business week. Had someone been monitoring things, it should have been pretty easy to detect something was amiss within hours.

I’m glad to hear your clients will not be charged for the inappropriate traffic. However I still think you have a long way to go. I’m surprised to hear you say that you are a certified Adwords company. The ads and the campaign/adgroup structure most certainly did not reflect it.

I have removed the list I made, because I do not wish to have your clients day to day operations disturbed by it.

I hope you understand that I am very serious about this industry, and I am dedicated to establishing a high level of professionalism associtated with it.

I was recently made aware of your blog entry concerning Metrix4Media and our SEM Services. I immediately instructed our technical team to investigate the issue you raised. We found that one of our search engine editors made a mistake when making adjustments to how we configure our geo-modified campaigns. Our policy is to immediately refund costs to our advertiser’s that were geo-targeted incorrectly.

Metrix4Media is a certified Google Adwords Company and we take the accuracy of our service offerings very seriously. Unfortunately, as much as we all would like, we can’t completely eliminate human error.

Thanks

Doug Furney
Chief Operating Officer
Metrix4Media