Charlotte SEO

A lot of new people have popped up competing for Charlotte SEO in the search engines as of late.  I have not made any serious attempts at this in almost 2 years.  Seeing as how I have a reputation to uphold, this is the first phase of a new search engine optimization strategy I am rolling out. 

As an SEO in Charlotte NC for the past 6 years, I am happy to see the area attract some talented professionals.  I have met many of them at the Search Engine Marketing Association of Charlotte.  This is a group that meets monthly to discuss various topics related to search engines and internet marketing in general.  This includes things like link building strategies, Adwords tips, click fraud, on-site SEO factors, and we have even had free site analysis for local business owners in Charlotte NC by the professional members of the association.  We have grown 6700% in size since our first meeting about 2 years ago.

If you are a business owner in Charlotte North Carolina in need of SEO services, please check out my site that is focused just on that:  http://charlotte-seo.planetsearch.com

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Sub-directories now showing sitelinks

I’ve always been under the impression that Google never gave sub-directories that ranked #1 any sitelinks. The reason being is I had never seen any. A few months back I attended the Adwords 301 and 302 seminar given by the extremely knowledgeable and talented Brad Geddes. After the seminar was over, Brad opened up the floor to an “ask anything” Q&A session. I had been curious about this, and asked him if he had ever seen a site with sub-directories receive sitelinks. His answer was no, and that as far as he knew it was just for root domains and sub domains. This was the conclusion I had come to after doing some research, so it was good to have it confirmed by an long time industry expert.

Everyone has seen the root domain example such as this site for the City of Charlotte:

SERP for City of Charlotte

SERP for City of Charlotte

You may have also seen sites with subdomains receive them as well, such as the Charlotte NC page on CitySearch.com:

Charlotte NC CitySearch.com SERP

Charlotte NC CitySearch.com SERP

But I have never seen a site with a subdirectory ranking #1 receive any sitelinks… until today!  Searching for Charlotte Nightlife showed me that CarolinaNightlife.com’s Charlotte NC subdirectory is #1 with 3 sitelinks!

Charlotte Nightlife SERP

Charlotte Nightlife SERP

So it seems safe to say that Google recently changed the sitelinks algorithm to now include subdirectories that rank #1. On another note, I’ve noticed that you no longer have to be #1 to get site links. Here is the #2 position of the CarolinaNightlife.com root:

CarolinaNightlife.com root SERP

CarolinaNightlife.com root SERP

It’s good to know Google keeps improving it’s search results.

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Martin Sumichrast

Today I had an interesting meeting with Martin Sumichrast. Mr Sumichrast is the publisher the Sumichrast Report, and a contributing editor to The Street which is run by the host of CNBC’s Mad Money, Jim Cramer.

Mr Sumichrast is a 20 year veteran in real estate, finance, and entrepreneurship. He has also co-authored 2 books The New Complete Book of Home Buying and Opportunities in Financial Careers which are on Amazon.com

Mr Sumichrast wrote an interesting article today on proactive investment strategies which advises buy ‘buy and hold’ and take control of your own investments.

I’m always interested in meeting various local businessmen in the Charlotte NC area. Marty Sumichrast works near me on the south side of Charlotte. Follow Martin Sumichrast on Twitter for updates in the real estate and finance world. You can also find Martin Sumichrast on Linked In

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Charlotte MLS

Just wanted to let the Realtors in the Charlotte NC area that I have an advertising opportunity for them on Charlotte MLS.

The site gets over 3000 visitors a month looking to search for Charlotte NC Homes. If you are interested in doing so, please visit the site and follow the instructions.

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