Digital Agency – A Beginner’s Guide

I was searching the Internet the other day and saw someone making a digital agency list on Quora.

Digital agencies are businesses that develop and execute marketing related initiatives on the Internet. This can include things like web design, search engine optimization, pay per click which includes search and display mediums, social media, email, and mobile device apps.  You may be asking, “who is the best digital agency?” and that of course will always get a subjective answer depending on who you ask.  So no reason giving you an answer here.  A list was created at Mashable that you can read.

Staying on track, another question you may have is what is the digital agency structure? The reference on Quora gives a few ideas.  Aside from your leadership, you’ll want to have:

  1. Designers / Graphic Artists / Motion Graphics
  2. Developers / Coders
  3. SEM / SEO / PPC
  4. Analytics
  5. Sales people

Notice sales people are last. Some companies make the mistake of hiring the sales team first, before any of the actual talent.  The team is what you are selling, not an idea.

Synonyms related to digital agency:
  • digital advertising agency
  • digital ad agency
  • digital creative agency
  • digital marketing agency

There are some other permutations that I could list, but the above four would be the most relative. They all can mean the same thing.  This should help you have a basic understanding, and avoid any possible confusion in the future.

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Bloodforge Review & Tips – XBLA

Here is a video review I found of the new Bloodforge full version game. Not on theme of this blog, but it’s been down for so long… so does it really matter?

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Google Places Mints

mints2Eating Google Places Mints helps you rank better.  You should consume the entire bowl when it arrives.

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New Adwords Feature – Request a Phone Call Ad Extension

It looks like the Google Adwords team may be testing a new ad extension.  Today while I was checking position placement for a client, I noticed the following ad:

request-phone-call
To prevent the advertiser from receiving a bunch of unnecessary “test calls,” I blurred out all the identifying information.  As you can see there is a line under the ad copy stating that the user can “Request a phone call” from the business.  It is a simple form where the searcher can input their phone number.  I did not test it out.  I am sure that it would be counted the same as a click, and “car accident attorney” clicks don’t come cheap even if you’re quality score is 10/10.

I could only find it referenced once in the Adwords help forum. A Google employee gave a link to the Phone Extensions topic, but it does not make any reference to this specific feature.  I decided to call Adwords support and find out what the deal was.  If this was something I could turn on immediately, I wanted to know how.  The Googler i spoke with could not see it when she peformed the same query, so I had to send her the screenshot above.  She informed me that she had not seen this feature, and that she would escalate it to a specialist.  She stated that most likely it was a beta test.  I will update this post when I get an answer back.

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